The Dos And Don’ts Of Marketing A Property

Marketing your property

The two main reasons for marketing a property are either to attract a buyer or to find rental tenants.

There are some things which are common to both sale and rental marketing. However, there are also a number of additional factors to consider which are separate to both spheres.

There are plenty of statistics available which show that the UK is currently enjoying an increase in both property sales and rental demand, so making sure that your property is correctly marketed can make all the difference in achieving a successful result.


The property market has been sluggish throughout recent years due to the overall economic conditions, but the past year has seen improvements in sales volumes and prices are expected to rise throughout 2014.

A healthy market means more demand from buyers, but also more competition when it comes to the number of people looking to make a profit on a sale. With this in mind, it is important to tread carefully whether you are looking for a sale or you are trying to attract renters.

Although local estate agents have traditionally had a monopoly on marketing properties, the impact of the internet means it is easier than ever to bypass the middle man and save on commission payments.

Whatever approach you take, having good legal advice is still essential as for many people a property sale will involve the largest sums of money in one transaction that they will ever undertake.


Finding a tenant for a property also involves having a marketing plan and this ultimately revolves around two factors. The first is the type of property you are letting out, and the second is the type of tenant that is likely to be interested in it.

For instance, a suburban two-bedroom flat near a train station may be best suited to young professionals who commute, whilst a three or four-bedroom house in a residential area would be better aimed at a family with more mature earning power.

Some people have rental property portfolios that are aimed at high turnover, short lets or more specialist areas such as student accommodation. As a result, making sure that you have a clear idea of your target market is essential.

Age, socio-economic group, type of employment, car ownership, length of stay – all these factors can play important roles in determining a rental marketing plan.


Both sales and rentals can employ similar methods once the target market has been identified. Professional agents can bring experience to the table and take a great deal of pressure off your shoulders in terms of decision-making. A DIY approach can be time-consuming but effective, and there are plenty of opportunities via the internet, local media and direct contacts that can lead to successful results. It really is just a case of trying to use as many different outlets as you can find.


Charlie Champson works in investment consultancy and enjoys writing about his own experiences in property development. His current projects include working in the student rental sector through Select Student Investment

About the Author